Stay visible from the first search to the final product decision.
Somra helps ecommerce brands improve how they appear as shoppers research products, compare alternatives, and decide what to buy across Google and AI search.
We combine ecommerce SEO with GEO to improve the pages, content, structured signals, and search visibility influencing those decisions.
Built for established ecommerce brands, including Shopify and other modern ecommerce platforms.
AI recommendation
What are the best sustainable seafood delivery boxes in the US?
Northbank Catch Co.
MSC-certified boxes, next-day chilled delivery nationwide.
Illustrative interface. Fictional brands and placeholder data.
Visibility across the search experiences shaping product discovery
Where buying decisions happen
Built for the new way people research and buy products.
These are the search environments where product decisions are now formed. Your product pages, content, and structured signals need to be clear and consistent across all of them.
The gap
Search now shapes the decision, not just the click.
Shoppers ask longer, more specific questions and increasingly read a synthesized answer before they ever reach a store. If your pages and content do not address those questions clearly, another brand's do.
Your product pages answer too little
Thin descriptions, missing specifications, and no comparison or use-case detail leave the questions shoppers actually ask unanswered.
Your signals are inconsistent
Weak or incomplete structured data, unclear delivery and returns information, and duplicated category pages make your store harder to interpret with confidence.
Competitors own the decision stage
When comparison and buying-guide questions get answered, brands with stronger decision-stage content are surfaced first.
You cannot see where you lose visibility
Without tracking across search and AI answers, your team cannot tell which buying questions you win, lose, or should target next.
The ecommerce buyer journey
Visibility is won across the whole decision, not one query.
Somra maps where your brand loses visibility at each stage, then executes against those gaps rather than handing over a list of recommendations.
- 01
Research
The customer learns what matters.
Broad questions about features, materials, ingredients, and use cases. Educational and category content decides who gets considered.
- 02
Compare
The customer narrows down products and brands.
Alternatives, comparisons, and shortlists. Collection pages, buying guides, and comparison content decide who survives the cut.
- 03
Decide
The customer determines what to buy.
Specifics, proof, delivery, and returns. Product pages and structured signals decide whether your product is the one chosen.
What we improve
What Somra improves
Somra identifies where your brand is losing visibility across Google and AI search, then executes an ongoing SEO and GEO program around the pages, content, structured data, and buying questions that matter most.
Buyer-intent and competitor research
We research the informational, commercial, comparison, and product-selection queries shaping decisions, and where competitors are surfaced instead of you.
Priority category and collection pages
We optimize priority category and collection pages around the search intent and decision criteria influencing purchase decisions.
Priority PDP optimization
We identify and prioritize improvements to key product and category pages based on the buying questions that matter most.
Buying guides and decision content
We write and optimize the decision-stage content that gets brands considered and shortlisted.
Product schema and structured data
We improve product schema and ecommerce structured data so your pages are interpreted correctly.
Citation and source analysis
We identify the sources, citations, and content patterns associated with stronger AI visibility, then use those insights to guide content and authority strategy.
Visibility monitoring and reporting
We monitor your brand and priority products across an agreed set of high-intent AI buying questions and compare visibility against a tracked competitor set.
How it works
How the Somra process works
- 01
Benchmark
We measure where your brand appears across search and AI answers, where it is missing, and which competitors are surfaced instead.
- 02
Diagnose
We audit priority pages, content, structured data, and technical blockers that may be limiting search and AI visibility.
- 03
Prioritize
We build a backlog around the buying questions, categories, and products with the clearest commercial upside.
- 04
Execute
We implement the content, on-page, and structured-data work rather than handing your team recommendations.
- 05
Measure and compound
We monitor visibility, traffic, and engagement each month and reinvest into what is moving.
What you receive
What clients receive
A clear operating rhythm: prioritized opportunities, executed work, and reporting your team can act on and share internally.
You do not receive a report and a to-do list. Somra executes the work and reports on what changed.
- AI Shelf Gap Map: where you appear and where competitors do instead
- Search and AI visibility baseline
- Buyer-question and competitor opportunity map
- Priority product and category opportunity list
- Technical and ecommerce structured-data review
- Executed content and on-page improvements on priority pages
- Existing-content optimization
- AI referral-traffic and product-page engagement reporting
- Monthly strategy session and prioritized next sprint
Who Somra is for
Built for ecommerce brands where customers research before they buy.
Somra is a strong fit if:
- You're an established ecommerce brand with meaningful existing revenue
- Customers compare products, brands, ingredients, features, or use cases before purchasing
- You already invest in SEO, content, paid acquisition, or other growth channels
- You have priority products or categories you want to grow
- Competitors are already competing for visibility throughout your customers' buying journey
- You want an ongoing partner to execute SEO, content, PDP/category, structured-data, and GEO work rather than simply give you recommendations
Somra probably isn't the right fit if:
- You're still validating whether people want the product
- Your ecommerce store has little or no existing demand
- You're looking for a one-time shortcut to rank in ChatGPT
- You expect guaranteed AI recommendations or rankings
- You're unwilling to make meaningful changes to your website or content
- You only want a dashboard, score, or report without ongoing execution
Results
How progress is measured
AI visibility overview
Illustrative examples only — not performance promises.- Visibility coverage
- 18% → 42%
- Buying questions tracked
- 75
- Visibility gaps identified
- 28
- Priority pages improved
- 12
Example coverage movement across tracked buying questions
High-intent research and comparison queries monitored
Competitor-led opportunities to target
Revenue-driving pages in the first 30-day plan
Progress depends on your starting point, competition, site quality, authority, and implementation speed. We measure consistently and focus on the opportunities your brand can realistically win.
Ways to get started
Two Ways to Get Started
Start by understanding where you're losing visibility, or work with Somra to continuously close those gaps.
Ecommerce AEO Audit
An intelligence product built around our AI Shelf Gap Map. We analyze the high-intent questions shaping product research and comparison, identify where your brand appears, show where competitors are being surfaced instead, and prioritize the gaps most worth addressing.
Delivered within 1–2 business days.- AI Shelf Gap Map of priority buying questions
- AI search visibility benchmark
- Competitor visibility analysis
- High-intent buyer-question analysis
- Selected product and category visibility
- Citation and source analysis
- Product schema and ecommerce structured-data analysis
- Website/content opportunity analysis
- Prioritized 30-day action plan
The map shows where the gaps are and what to prioritize. Execution happens in the ongoing growth program.
Ecommerce AEO Growth
An ongoing managed SEO + GEO program for ecommerce brands that want Somra to continuously identify, execute against, and monitor the search opportunities influencing product discovery and purchase decisions.
- Ongoing ecommerce SEO + GEO optimization
- Buyer-intent and competitor research
- Priority category / collection-page optimization
- Priority PDP optimization
- Buying guides and decision-stage content
- Existing-content optimization
- Product schema and structured-data improvements
- AI visibility monitoring
- AI referral-traffic and product-page engagement reporting
- Monthly strategy and reporting
- Ongoing implementation and optimization
30-minute strategy call to discuss your current visibility, growth priorities, and whether Somra is a fit.
FAQ
Questions ecommerce teams ask
Still unsure whether AEO is the right next channel for your store? Ask us in the audit request and we will answer directly.
Request your audit
See where your brand is losing visibility.
Request your Ecommerce AEO Audit and we'll analyze where your brand appears across high-intent AI search, where competitors are gaining visibility instead, and which opportunities we'd prioritize first.
Delivered within 1–2 business days.Prefer to talk first? Book a Strategy Call.